A dedicated partner for increased innovation and value creation.
Greater corporate and socioeconomic profitability from intangible assets
Intangible assets can constitute up to 90% of an organization's assets. How these assets are secured and developed, ensuring they grow in worth, is about managing them wisely and effectively.
When the intangible assets of an organization or company are well managed, the likelihood of success in value creation increases.
Our societal mission is, therefore, to be a collaborator and facilitator for the effective management of intangible assets, enhancing profitability and value creation for businesses and, more broadly, for Norwegian society.
Turning ideas into assets
Groundbreaking inventions change our everyday lives. Innovative treatments save lives. New technology contributes to a sustainable future. And good design solves both big and small problems. Safety equipment that protects you and yours, the brands you choose in the store, and the series you love to watch.
All of these are examples of ideas that have turned into assets for businesses, society, and all of us who benefit from them. These are assets we must preserve and manage well.
We contribute to turning ideas into assets for businesses and society.
We have three goals, all centered around creating assets value. These three goals guide us and help us prioritize. Each year, we evaluate how we are perceived by customers, society, owners, and employees. This insight is used to continuously develop and improve ourselves.
This involves:
This involves:
This involves:
Our core values drive us forward. The values show how we should be. They shape daily work and the choices we make. Our values are:
These values help us bring the vision to life, fulfill the societal mission, and achieve our goals. We shall regularly ask ourselves, customers, and partners if we adhere to our values.
Three particular trends shape how the Norwegian Industrial Property Office fulfills its societal mission.
We must evolve in line with society. We must identify needs, understand, and respond more quickly. What we do today may not be good enough tomorrow. To meet increased expectations from owners, customers, employees, stakeholders, and society, we must develop as an organization and as individuals.
We live in a wave of digitization that has a tremendous impact on us. As the world adopts new technology and develops new services at a rapid pace, it also creates expectations for us. We shall offer relevant and secure services that effectively solve customer problems. To create more value for customers, society, and employees, we will significantly invest in digital service and competence development.
Norway is in a green transition, and we must develop existing businesses and create new growth industries that we can sustain in the future. The government has set a goal to increase non-oil and gas exports by 50% by 2030. We must also reduce greenhouse gas emissions by at least 55% by 2030. These goals are important to us at the Norwegian Industrial Property Office. We aim to be perceived as a competent collaborator in the green shift.
We must be good at understanding the needs of the business and delivering services that help Norwegian businesses succeed in the export market and with innovations that contribute to more sustainable development.
Patentstyrets role [length 2:31 - in Norwegian]
Not all Norwegian inventions are still in production and relatively unchanged 100 years after they were patented. Thor Bjørklund's invention from 1925, "Knife for cutting cheese", is one of them.
Published on 27. february 2025
The Nordic patent and trademark offices have jointly established a Nordic Innovation Award to honor innovative and sustainable businesses. The prize will be awarded in Copenhagen on April 10th, and the application deadline is February 15.
Published on 17. january 2025
On 12 November, this year's IP Day took place. The event brought together about a hundred IP professionals and innovators to explore how technology-driven advances create the future.
Published on 28. november 2024
