Technology that makes a difference
Ocean Visuals was founded with a clear vision: to develop groundbreaking solutions for the early detection of oil and organics in the ocean. The result is the OWL™ LiDAR sensors – advanced devices that use photonics and intelligent algorithms to detect and classify oil in water in seconds. This technology provides decision-makers with critical information in real time, so that oil spills can be dealt with quickly and effectively, and environmental damage can be minimized.
But innovation alone is not enough. To protect itself against copying and maintain its leading role in the market, Ocean Visuals has invested in a global IP strategy.
Patent Protection: A strategic necessity
To protect its unique technology and secure a competitive advantage, Ocean Visuals has registered several international patents, including in the US and Europe. This gives the company exclusivity in the market and strengthens their position in negotiations with both customers and investors.
“Patents not only give us legal protection, but also a clear advantage in the market. It is an important tool in negotiations and shows that we have something unique to offer,” says Christian Testman, CEO and co-founder of Ocean Visuals.
Patents also act as a seal of quality. For customers and partners, it signals that the technology is innovative, robust and difficult to copy. This increases trust in the company and opens doors to new business opportunities.
– Patents give the business exclusivity and are an important tool in negotiations with both customers and investors.
Christian Testman
Christian Testman
IP strategy for international success
Ocean Visuals has a long-term and focused IP strategy that ensures their innovations are protected in key markets. While the company has not yet experienced direct copying, they closely monitor the market to ensure that no one exploits their technology without permission.
To navigate the complex patent system, they have worked closely with patent offices to assist with preliminary examinations and drafting of patent applications, ensuring that their technology is protected effectively.
“A solid IP strategy is essential for growth and international expansion. It's not just about protection, but also about building a brand and creating value,” says Testman.
IP as a door opener for financing
Strong IP protection has also been an important factor in the financing of the company. Ocean Visuals has received support from both private investors and public schemes, such as the EU's EIC Accelerator. Patents and IP have increased the company's value and have been an important element in discussions with potential investors.
“Investors are looking for companies with unique solutions and protected technologies. IP shows that we have something valuable and innovative, and it provides security for those considering investing in us,” says Testman.
Advice for other startups
With the experience they have built up, Ocean Visuals has clear advice for other technology companies:
– Start protecting your innovations early. A well-thought-out IP strategy can be crucial to success, especially for companies with international ambitions. Conduct thorough patent searches and get professional help when necessary. And last but not least – be early in securing rights in the most important markets, says Testman.
A bright future with protected innovation
Ocean Visuals has set a new standard for oil and environmental monitoring, and their IP strategy ensures they remain at the forefront. With a combination of innovative technology, strategic protection and a clear growth vision, the company is well positioned for continued international success.
