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In our product selector, you can choose goods and services.
Selection and classification of goods and services
When you apply for a trademark registration, you must state which goods and services (products) you plan to use the trademark for. This is called classification, as you need to associate your products with product classes. When the trademark is registered, your exclusive right to use the trademark will apply only to the goods and services you choose.
See what your competitors are doing
It can be helpful to see which classes others in the same business sector have registered their trademark under. Information about this can be found in our official trademarks register.
How to choose goods and services?
Some find it difficult to define which products they offer. It may help to ask yourself: What are you going to make money on/offer in the market?
You cannot add more products after you have filed the application. Therefore, think carefully about which products you will use the trademark on, now and in the future.
You can get help and suggestions by using our product selector.
What are the competitors doing?
In our register, you can see which product classes others in the same business sector have chosen for their trademarks. For example, search for a company name, or a keyword from the business sector.
Are others free to use my trademark for other goods and services?
Yes, others can use and register the same trademark as you, as long as it concerns a completely different business sector so there is no risk of confusion.
What are classes?
All goods and services are placed into an international class system of 45 classes. The products are placed in a class based on the product's function, purpose and material. Accessories for an item often go in the same class as the item itself. Services are placed in different classes according to industries/business areas.
A product can be included in several classes if it has several purposes, is made of different materials or exists in both processed and unprocessed form.
Examples of products that belong to several classes
- Protective gloves and normal gloves go in two different classes
- Metal ladders are in a different class than a wooden ladder
- Live fish belong in to a different class than a smoked fish
Choice of class when selling and marketing yourown products
If you are going to sell your own goods or offer your own services, you only need to select the goods or service class the product belongs to, for example Class 25: "Clothing" or Class 44: "Beauty care". Sales and marketing of the goods and services are included in the exclusive right you get upon registration.
You therefore do not need "marketing and sales in class 35", unless you are going to sell other people's products or carry out marketing for other traders.
Which goods and services should I choose?
Jewelry sales
If you are registering the name of a jewelry store where you sell both your own jewelry (with the same brand as the store) and jewelry from other manufacturers, it is appropriate to choose both:
- Class 14: "Jewelry"
- Class 35: "Sale of jewelry"
Running a cafe
If you are going to run a cafe and also sell a coffee blend with the same name, you can choose this product and service:
- Class 30: "Coffee"
- Class 43: "Cafés"
Frequently Asked Questions
What do you wish to do?
Start a trademark application
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Prepare your application
Learn what you need to have ready before you start submitting a trademark application.
Learn more about trademarks
Get an overview of different types of trademarks and what the requirements are for registration.
We are happy to help you in the process
Get an overview of the possibilities available to you, and how you should proceed to apply for a trademark registration. Experts at the Norwegian Industrial Property Office have extensive experience and know what you should think about.
Have you made a plan for your assets?
Did you know that as much as 90 % of the assets in innovative companies can be intellectual property? It is therefore important that these values are managed correctly. A well-thought-out strategy is as important to commercial success as financing, marketing and sales.
Learn more about IP strategy