Basic facts about trademarks
- Protects name, logo and slogan
- Costs from NOK 3,800
- Takes from 3 weeks to register
- The trademark lasts for 10 years and can be renewed
- Applies in the country where the trademark is registered
Trademark
Do you have a unique name or logo that is important to your business and products? Then it is smart to apply for trademark protection. With a registered trademark, you have the exclusive right to use your distinguishing mark in Norway.
What can we help you with?
Learn about trademarks
Find out if trademark is right for you.
Prepare for the trademark application
Get an overview of what you need to have ready before you apply.
Take care of the trademark
Find out how to renew, change and manage your rights.
What is a trademark?
A trademark can consist of words, letters, numbers, symbols or a combination of these, and is used on products, packaging and in marketing to distinguish the company's goods or services from those of others.
A registered trademark gives you a documented exclusive right, and helps you protect the brand against copying and imitations.
Trademarks in Norway
Number of trademarks in force
%
of all applications are granted
is the Nice class with most applications
Find out how others have created value with trademarks
Ocean Visuals ensures global competitiveness with a smart IP strategy
Innovation, protection and strategic growth – these are the core of Ocean Visuals' success story. With an advanced sensor that can detect oil in water in real time, the company has set a new standard in the fight against pollution. But to maintain its unique position in the market, they have invested heavily in protecting their technology internationally.
Published on 13. february 2025
Cartesian uses rights to gain an edge over competitors
Cartesian AS offers modular and cost-effective energy storage systems for large heating and cooling systems. To ensure the uniqueness of their innovation, they have patented the solutions and registered the trademark internationally.
Published on 20. november 2024
For Novatech, confidentiality and trademark registration are important
Novatech develops AI-based software. Rights help to establish a reputation and a good market position.
Published on 26. september 2024
How do I get trademark protection?
To register a trademark, you must submit an application to the Norwegian Industrial Property Office. Before you apply, there are several things you should think through:
- Your brand must be distinctive, it cannot simply describe the product.
- Your brand must not be confused with others' trademarks.
- Your trademark must not be misleading.
- Your trademark must not contain someone else's name or image.
Frequently asked questions about trademarks
Et varemerke er et viktig kjennetegn for bedrifter og deres varer eller tjenester. Når du registrerer varemerket ditt, forsikrer du deg om at du får eksklusive rettigheter til å bruke det til de varene og tjenestene du selger.
Ja, i varemerkeregisteret vårt kan du søke etter alle varemerker som er registrert i Norge.
Ønsker du å finne ut om varemerket er registrert utenfor Norge, må du søke i internasjonale databaser.
Varemerker er kjennetegnet for varen eller tjenesten din, og du registrerer den hos Patentstyret. Foretaksnavn er navnet på selskapet ditt som du registrerer hos Brønnøysundsregisteret.
Navnesok.no er en søketjeneste hvor du kan sjekke om både domenenavn, foretaksnavn og varemerke er ledig - alle tre i ett søk.
Frequently asked questions about the trademark application
Du betaler et søknadsgebyr for at vi skal behandle søknaden din. En varemerkesøknad koster fra kr 3 800.
Registreringen varer i 10 år fra søknadsdatoen. Du kan fornye registreringen din hvert 10. år et ubegrenset antall ganger. Fornyelsesavgiften koster fra kr 3 400.
Når du søker om å få registrert et varemerke, må du oppgi hvilke varer og tjenester (produkter) du tenker at varemerket skal brukes på. Alle varer og tjenester er delt inn i et system som består av 45 ulike klasser.
Du kan forvente svar innen 3 uker hvis du betaler ved innlevering av søknaden og bruker forhåndsgodkjente navn på produkter (termer) fra produktvelgeren.
Behandlingen av lyd-, bevegelses-, multimedia- og hologrammerker kan ta lengre tid.
Hvis søknaden ikke er betalt ved innlevering, eller du ikke har valgt forhåndsgodkjent varefortegnelse, kan du forvente svar innen 4 måneder etter at vi har mottatt betaling.
Din norske varemerkesøknad gjelder kun i Norge. Vil du ha beskyttelse i flere land, er det ulike måter å gå fram på.
Frequently asked questions about registered trademarks
Ja. En varemerkeregistrering gjelder i 10 år. Deretter må du fornye det.
Ja, du kan gjøre en del endringer på varemerke ditt, så lenge det ikke påvirker helhetsinntrykket.
Ja. Du må selv overvåke varemerket ditt.
Gjennom vårt varemerkeregister kan du sette opp varsling på sak, og du kan lagre søk som følger med på hva konkurrenter gjør.
Hvordan sette opp varslinger?
1. Start med et søk i søketjenesten
2. Fra trefflisten får du mulighet til å sette opp varsling ved å klikke på «lagre søk» (da setter du opp varsel på hele søket) eller huk av på en eller flere bestemte saker og klikk «følg sak».
Learn about trademarks
Find out if trademark is right for you.
Prepare for the trademark application
Get an overview of what you need to have ready before you apply.
Take care of your trademark
Find out how to renew, change and manage your rights.
Do you need help in the application process?
Get an overview of the possibilities available to you and what you must do if you wish to file an application. The experts at NIPO are very experienced and can give you insight into what is important for you to consider during the application process.
Have you made a plan for your assets?
Did you know that as much as 90 % of the assets in innovative companies can be intellectual property? It is therefore important that these values are managed correctly. A well-thought-out strategy is as important to commercial success as financing, marketing and sales.
Learn more about IP strategyRead articles about trademarks
What is the difference between a domain name, a company name and a trademark?
It is important to understand the different elements that contribute to a company's identity. Domain names, company names, and trademarks are three key components. They have different functions and different legal protections. Let's take a closer look at what sets them apart.
Published on 13. january 2025
Trademark rights: What is actually protected, and what can you claim exclusive rights to?
Getting a trademark registered is an important step on the journey for many entrepreneurs and companies. You get tangible proof that part of the company's identity is protected by law. But what does this right actually entail?
Published on 10. december 2024
What is a good company name?
Choosing a company name is one of the most important decisions a business owner makes. The name is the first impression many people get of the business, and it can help shape the customer's perception of what the company stands for. A good company name can distinguish a company from its competitors, attract customers and lay the foundation for branding. But what exactly characterizes a good company name?
Published on 08. november 2024