Timeline for the application process
Get an overview of the entire timeline from what you should think about from before you apply for a trademark to after you have been granted a right.
Trademark
A trademark is a characteristic that distinguishes one brand from another. It can be, for example, a logo, a name, a slogan or a sound. If you register a trademark, you get exclusive rights to use it and can prevent copying and imitations.
Check if the trademark is available
Here you can check whether there are other trademarks similar to yours, as this may prevent your use. Do a search in our trademark register.
My applications and receipts
Have you already started an application process or are you going to pay for the renewal of your trademark? Log in to follow your case.
The difference between trademark and brand
A trademark is basically just a characteristic of a good or a service. A brand is the sum of associations the market has with the company or its products. The trademark can be developed and controlled by the company, and can be legally protected. The value of the brand in is largely determined by the customers.
Why register a trademark?
By registering a trademark, for example a word, symbol or sound, you get exclusive rights to this. Thus, no one else has the right to use this in their marketing. This reduces the chance of being copied, and you are in a stronger position if this does happen. With a registered trademark, it is easier to carry out brand building and thus create a competitive advantage.
– The trademarks clearly increase awareness of holistic branding, and are insurance against simple copying of any successes. (Photo: Marius Rua)
Trond Vilhelm Lund
Trond Vilhelm Lund
Different types of trademarks
A trademark can basically consist of all kinds of signs that are suitable for distinguishing one company's goods or services from those of others.
The three most common types of trademarks
Word marks, figurative marks and combined marks are the most common trademarks to apply for.
Word mark
Wordmarks consist of plain text, such as words, letters or numbers
Figure mark
Figure marks consist of figure/logo elements without text.
Combined mark
Combined marks consist of a combination of text and figure.
Other types of trademarks
There are also other types of trademarks that can be registered. These brand types are somewhat less common, and some of them can be difficult to get registered.
Sound mark
Motion mark
Multimedia mark
Pattern
Colour mark
Position mark
Shape mark
Hologram
Everything about the application process
- Before applying for a trademark Important things to think about before you apply
- Prepare the application How to write the application
- The application process - timeline Get an overview of the entire application process.
- After you have registered your trademark Take advantage of the opportunities a trademark registration provides.
- Laws and regulations Get an overview of the laws and regulations that apply to trademarks.
Do you need help in the application process?
Get an overview of the possibilities available to you and what you must do if you wish to file an application. The experts at NIPO are very experienced and can give you insight into what is important for you to consider during the application process.
Start a trademark application
Go directly to our application guide to start the application process. The link goes to a login page. After logging in, you can start the application.
How to write a trademark application
See what you need to have ready before you start filing a trademark application.
Learn more about trademarks
We offer recordings of a number of previous courses and webinars on trademarks, which you can watch for free at your convenience.
Have you made a plan for your assets?
Did you know that as much as 90 % of the assets in innovative companies can be intellectual property? It is therefore important that these values are managed correctly. A well-thought-out strategy is as important to commercial success as financing, marketing and sales.
Learn more about IP strategy